Production vs. Direction producing visual content
| Category | Production Tips |
|---|---|
| Written by | Vista Productions |
| Topic | Shooting in Spain |
| Read | 2 min |
The first we think of is Money , and that would actually be quite correct, because the influence of the producer over the artistic values of the final product is somehow limited, that would be the Directo r’s responsibility. With honorable exceptions such as David O. Selznick ‘s “ Gone with the Wind ” the Producer has a limited role in the artistic outcome of the film . Generally speaking, we can consider a Production successful when it has profits.
When producing visual content, whether it is Film or TV , there may be friction between Production & Direction
Since that is almost impossible to know beforehand, and the History of audiovisual products is full of colossal failures, a huge part of the production work is focused on cost control, here we go back to Money. Needless to say, that circumstance is often a source of conflict between the Production department and the Direction department, which doesn’t care much for cost control (and it shouldn’t really).
So, How to effectively manage this conflict? Here’s my take:
- Always keep in mind the common goal .
- Try to put yourself in the other guy’s shoes. From Direction’s point of view would be, am I asking for something unreasonable, and is there really no other way? From Production’s point of view, Is my quest for cost control jeopardising the quality of the product?
- Communicate, Communicate, Communicate
About Diego Cirera
Diego is a self-taught computer geek & creative producer. He’s been working in production for video, photography, multimedia, website production and online marketing for almost 20 years. Polyglot. PS. If you are wondering about the gravatar, Cirera means Cherry in catalan.
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